Metal Guide


Metal Preferences

It can be difficult to decide which metal is the best for you. This short, but helpful guide will aid you in understanding metals better. It will help you build a choice and choose the best out of many options.

Gold guide:

Consider the carat and the colour. It comes in white gold and yellow gold. The carat is the % of gold that has been mixed with metal. Carat determines the proportion of pure gold that is mixed with a second metal alloy. If for example, the gold purity is high, the value will be higher too. It comes in 14k gold, 18k gold, 22k gold, and 24k gold - all having different carat and gold purities. As their prices improve, the purity does too.

White gold is elegant, beautiful and can be worn with silver jewellery to look appealing. Yellow gold is considered traditional and is worn worldwide.

Rose gold guide:

This comes in a pinkish colour, looks majestic and is made from pure gold and a copper alloy. It comes in blush shades and a higher carat is often chosen by skin sensitive individuals.

White gold (18k)


18 Karat white gold is 75% pure gold added with 25% alloy metals including silver and palladium. White gold does not occur naturally. When gold is mixed with alloy, a light grey/yellowish colour appears and the metal is plated in a metal called rhodium, making it look whiter.

Rhodium is like platinum and has almost the same properties. You will need to have your white gold jewellery re-plated every now and then since it wears away. It depends on the usage but once a year is recommended.

We provide re-plating and re-polishing services at £50 per ring. Platinum may be said as the alternative to white gold, platinum doesn’t need to be re-plated. So, platinum may just be better at cost-saving than white gold.

Yellow gold (18k)


18 Karats yellow gold is 75% pure gold with 25% alloy metals such as copper and zinc. Yellow gold does not need plating. It maintains the yellow colour, but the polishing will make it shine more.

Rose gold (18k)

18 Karats rose gold is 4% silver along with 75% gold and 21% copper that gives a rosy/pinkish colour. It has a gentle pink colour that looks unique to people looking to be different from usual yellow or white metals.

White gold (9k)

Our 9k white gold comes in at 37.5% pure gold, it is mixed with alloy metals like silver and palladium. You can bank on this option if your budget does not allow you to purchase the 18k white gold option. It is not a naturally occurring metal and when the gold is mixed with the alloy metals it creates a light grey/yellowish coloured metal. It is then plated in rhodium; this makes it look whiter.

Yellow gold (9k)

9k yellow gold is 37.5% pure gold, mixed with alloys like copper and silver. It does not require plating but looks best when polished. It will maintain the yellow colour. The 9k will have a lighter yellow color than the 18k one, this occurs due to the % of the gold added in the metal.

Rose gold 9k

9k rose gold has 37.5% gold that is mixed with copper and silver alloys.

It has a beautiful pinkish colour that gives off a feminine look and looks different from usual metals that have a white or yellow colour.


Platinum guide:

The rarest and the priciest piece of jewellery, platinum ranks at the highest. It is 95% pure, making it the purest out of all metals. It’s sturdy, durable and does not lose volume when it is scratched. Platinum reserves its colour longer than other metals and does not require re-plating as much.



Our platinum is 95% pure made by mixing 95% platinum with 5% alloy metals like cobalt & ruthenium. Platinum is a very rare and precious item. It’s expensive and has a white-ish color that makes it hypoallergenic and kind to sensitive skin (if you have).

Platinum is more sturdy than other metal and is durable. Platinum is attractive and a professional polisher can easily restore the attractiveness of the platinum if need be.



Our palladium is 95% pure. 95% palladium is mixed with 5% other alloy metals like silver and gallium. Palladium is recognized as a worthy metal and officially seen as a precious one. It is naturally white and does not tarnish. Palladium is lighter than Platinum in density. It is a good substitute for men’s wedding rings – who do not want to feel the ring on their fingers too much.